3 Weeks
STOJA AI was an early-stage product concept developed for a prospective real-estate client exploring how artificial intelligence could be integrated into its internal CRM and everyday business processes.
Rather than beginning directly with interface design, we first researched the company’s potential workflows, operational challenges and opportunities for AI-assisted automation.
From that foundation, we developed the concept for a hybrid AI CRM combining property management, customer data, analytics, communication, document workflows and an internally connected AI assistant.
Our involvement covered the complete concept-development process—from research and feature definition to Figma product design and two dedicated presentations used to communicate the proposal to the client.
The main challenge was that there was no existing product to redesign.
The system had to be imagined from the ground up around the real-estate company’s potential internal workflows and translated into something the client could understand before committing to development.
The proposed platform also needed to bring together a wide range of functions—including customer management, property portfolios, analytics, internal knowledge, legal documentation, communication and automation—without becoming an unnecessarily complicated enterprise interface.
Because the project was still in the proposal stage, the concept also had to remain flexible enough to evolve substantially if the client decided to move into full development.
We began by researching and structuring the wider STOJA AI concept around several areas where artificial intelligence could support the organization.
The initial presentation explored features including an internal AI advisor, voice and chat input, automated communication, centralized company knowledge, document and contract assistance, personalized property recommendations, performance analytics and automated content workflows. Black and White Minimalist Past… Black and White Minimalist Past…
Once the broader product direction was established, we moved into Figma and created a visual prototype showing how the CRM could operate in practice.
The prototype included a central dashboard with business metrics, sales funnels, activities and AI recommendations; an analytics environment with market and portfolio insights; property-management screens with AI-assisted matching; and customer profiles with engagement scoring, behavioral insights and follow-up recommendations. Black and White Geometric Minim… Black and White Geometric Minim… Black and White Geometric Minim… Black and White Geometric Minim…
A second presentation was then designed specifically around the prototype, combining interface visuals with explanations of how individual modules and AI features were intended to work.
Although the client ultimately chose not to proceed with the product, the project demonstrates the complete early-stage process of transforming a business problem into a tangible digital-product vision.
Starting with research and strategic feature planning, we developed the STOJA AI concept into a structured CRM ecosystem, designed its core interface in Figma and produced two presentations that progressively moved the idea from theory to visual prototype.
The result was not a finished software product, but a detailed proof of concept that allowed the client to see, understand and evaluate what an AI-powered real-estate CRM could potentially become before committing to development.
