3 Weeks
Podsabotin began as an early-stage real estate vision for a senior living and wellness community in western Slovenia, positioned between Goriška Brda, the Soča Valley and Nova Gorica.
We were provided with initial architectural sketches and site references, while the property itself was still largely undeveloped forest land. Our role was to transform those early materials into a complete visual concept that could show how the future development might look, feel and function once realized.
The project evolved into a full creative package combining regional research, property visualization, concept design, branding, AI-generated imagery, cinematic video production and narrative development.
The main challenge was that the finished development did not yet exist.
There were no completed buildings, landscaped spaces or real-life environments available to photograph or film. The project therefore needed to be communicated from a combination of early architectural references, site imagery and a broader development vision.
At the same time, the final presentation had to feel grounded in the real character of Podsabotin and the surrounding landscape rather than appearing like a generic architectural visualization.
The concept also needed to communicate more than buildings alone. It had to express a lifestyle based on independence, dignity, nature, wellness and community for future residents.
We began with research into the Podsabotin region, its landscape, architecture and relationship with Goriška Brda, the Soča Valley and the wider Primorska environment.
Using the original site and drone imagery as a foundation, we developed visual concepts showing how the undeveloped property could evolve into a complete residential community. Early architectural sketches were translated into more realistic building forms, landscaped surroundings, walking areas, communal spaces and wellness-focused environments using a combination of AI-assisted design and Photoshop.
Once the spatial vision was established, we created the visual identity of the project—including the logo, color palette, typography, presentation style and branded thumbnail imagery.
The finished still visuals were then brought to life through AI image-to-video workflows. We developed camera movement, environmental motion and cinematic transitions before combining the sequences in professional video-editing software.
We also wrote the full narration and structured the film around the project’s core idea: a community where independent living, nature, wellbeing and social connection come together.
Podsabotin demonstrates how an undeveloped real estate opportunity can be transformed into a complete and understandable vision before construction begins.
Starting with early sketches and imagery of a forested site, we developed the project into a visually coherent residential concept with its own architecture direction, environment, identity and cinematic story.
The final presentation allows viewers to experience not only what the future development could look like, but also the type of life it is intended to create—bringing an early-stage property concept much closer to something investors, partners and future residents can see, understand and believe in.
