3 Weeks
Standard Three is a B2B trading and distribution company working across paper, cellulose and related materials.
The company needed a professional visual direction that could represent it confidently in meetings, negotiations and international business relationships. Our role was to establish the brand’s visual style, define the color direction and create a distinctive business card that felt appropriate for a materials-focused company operating across borders.
The goal was to make a relatively traditional industry feel more refined, recognizable and contemporary while maintaining the credibility expected in B2B trade.
The main challenge was to create an identity that felt relevant to the paper and raw-materials industry without falling into the typical corporate or industrial visual language.
Because Standard Three works as an intermediary between suppliers, buyers and business partners, trust and professionalism were essential. The design needed to feel established enough for international business relationships while still giving the company a recognizable personality.
The business card also had to communicate important contact information clearly without becoming visually crowded.
We developed a restrained visual system built around deep forest green, warm neutral tones and an off-white base, creating a connection with natural materials while keeping the overall appearance premium and professional.
The business card uses a strong diagonal layout to create visual distinction, supported by subtle material-inspired textures and global references that reflect the company’s international orientation.
One side focuses on the brand presentation, while the reverse organizes the representative’s name, role, phone, email, website, location and QR code into a clear contact system. STANDARD 3 - Business Card (1)
The result is a practical corporate asset that also acts as a compact expression of the wider Standard Three visual identity.
The project gave Standard Three a clearer and more professional visual presence for client meetings, supplier relationships and international business development.
By combining a focused color palette, distinctive visual language and carefully structured business-card design, we created an identity that feels appropriate for the company’s industry while still standing apart from conventional B2B materials businesses.
The final result turns a simple networking tool into a recognizable extension of the brand.
