3 Weeks
PrenoviDom.com required a simple and recognizable visual identity for a company focused on property renovations, adaptations and improvement projects.
Our role was to develop a logo that could communicate the company’s field immediately while remaining modern, practical and easy to use across digital and physical applications.
The resulting identity was built around a minimal house symbol, strong typography and a bold red-and-white color system.
The renovation and construction sector is filled with visual identities based around houses, tools and buildings, making differentiation difficult without overcomplicating the design.
The challenge was to create something simple enough to be understood instantly while still giving PrenoviDom.com its own recognizable presence.
Because the company name is also its web domain, the identity needed to keep the name highly visible and legible across websites, advertisements, documents and potential on-site branding.
We developed a minimal geometric house icon contained within a circular frame, creating a straightforward visual reference to residential property and renovation.
The icon was paired with a bold uppercase PRENOVIDOM.COM wordmark to make the company name the central recognition element.
Below it, the supporting descriptor “renovacije & adaptacije objektov” clearly communicates the company’s service area without competing visually with the main brand.
A strong red-and-white palette was selected to create high visibility, clarity and easy application across both digital and printed materials.
The final identity gives PrenoviDom.com a simple and functional visual foundation that clearly communicates its connection to property renovation.
By combining an instantly recognizable house symbol, prominent domain-based naming and a strong color system, we created a logo that can remain effective across a wide range of applications without depending on unnecessary complexity.
The result is a direct, memorable identity designed around the practical nature of the business.
