3 Weeks
This project explored a different future for the same undeveloped property in Ljubljana—this time as a contemporary living environment for older residents. Instead of student housing, the concept focused on a residential community designed for retirement living, where professional care could be combined with privacy, independence and everyday social connection.
The goal was to help the client present a believable and attractive development vision to investors and public stakeholders, showing how the site could become a high-quality living environment for seniors within a green urban setting.
Our role was to create the entire concept from scratch and translate it into a complete cinematic presentation.
The main challenge was that the project did not begin with predefined architecture, completed plans or existing built structures.
Everything needed to be imagined and designed from the ground up—from the building forms and site organization to the outdoor areas, communal zones and overall living atmosphere. The concept also needed to communicate a sensitive balance: providing support and care for older residents without making the environment feel institutional or clinical.
At the same time, the presentation had to feel convincing enough for investment and collaboration discussions, while clearly expressing the social and urban value the project could bring to Ljubljana.
We developed the full senior living concept from scratch, designing the buildings, communal areas and landscape vision around the needs of older residents.
The site was imagined as a calm and accessible residential environment structured around a central park, walking paths, adapted movement areas, shaded rest zones, social spaces and a community garden with raised beds. Private rooms and shared spaces were balanced to support both independence and connection.
After establishing the concept visually, we created a series of AI-assisted architectural and environmental images to show how the future development could look in real life. These visuals were then animated through AI image-to-video workflows, brought into a video editing platform, and combined into a complete cinematic presentation with narration, music and editing.
This project demonstrates how an empty site can be transformed into a complete and emotionally understandable vision for senior living before any construction begins.
By designing the concept entirely from scratch and presenting it through a cinematic video, we helped communicate not only a possible real estate development, but also a way of life—one centered around dignity, safety, independence and community in later years.
The final result gave the client a clear visual tool for discussing the project with investors, collaborators and decision-makers.
