3 Weeks
BIOHAIR PRIME required a clean and credible visual identity for an e-commerce brand focused on red-light therapy helmets for scalp and hair-loss treatment.
Our role was to create the logo system and define a visual direction that would position the brand as modern, trustworthy and product-focused. The project included the core logo design as well as its application in dark and light versions, allowing the identity to work consistently across packaging, digital platforms and future brand materials.
The challenge was to create a logo that felt both innovative and reliable.
Because the product sits between wellness, technology and hair-regrowth treatment, the identity needed to avoid looking either too clinical or too generic. It had to communicate a sense of precision and premium quality while remaining simple enough to work clearly across an e-commerce environment.
The brand also needed strong contrast versions so the identity could function equally well on dark and light backgrounds.
We developed a streamlined typographic logo with a sharp, modern and technology-oriented character, giving the brand a clear and recognizable visual presence.
The visual system was kept intentionally minimal so that it could support a premium product category without unnecessary noise. Subtle accent lines were introduced to reinforce a clean, contemporary and slightly medical-tech feel, while the overall composition keeps the mark strong and highly usable across different placements.
To ensure flexibility, we also prepared black and white / dark and light versions of the identity, allowing the logo to remain consistent across website design, product branding, packaging and supporting marketing materials.
The final result gave BIOHAIR PRIME a professional and commercially usable identity system built around clarity, trust and visual consistency.
By focusing on a modern logo structure and adaptable black-and-white applications, we created a brand mark that feels suitable for a product positioned at the intersection of beauty, treatment and technology.
The project demonstrates how a simple identity can still communicate product quality and category relevance when supported by the right styling and application system.
